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Retail Design

Leo Madeiras chain store - indoor communication

New indoor communication system for the chain store Leo Madeiras.

Project developed as designer of Fabre Comunicação (2013).

The Leo Madeiras chain store wanted to transmit their values and advantages through their indoor communication, above the product displays. This goal was reached by creating a series of 9 groups of panels, each one with a different message. These panels were arranged in 4 different depths, creating a tridimentional sensation.

Above, is a wooden structure made for a special custumer service, positioned in the center of the store.

In addition, it was made a handbook with explanations and instructions so each store is able set up the new communication by its own. It included information on how to affix each panel, the variation of distance they can be from each other and technical description of each piece. 

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