Digital
CDHD - Communication and learning Helper for Deaf and Hearing people
Application for Hololens to aid Deaf people in learning and in communicating with hearing people.
Project developed during the Usability Engineering Masters course together with Pimchanok Sripraphan and Vivien Nwoye (2017).
Participated of the Accessathon - Hackathon for disabilities in Rhein-Waal University.
Digital
CDHD - Communication and learning Helper for Deaf and Hearing people
Application for Hololens to aid Deaf people in learning and in communicating with hearing people.
Project developed during the Usability Engineering Masters course together with Pimchanok Sripraphan and Vivien Nwoye (2017).
Participated of the Accessathon - Hackathon for disabilities in Rhein-Waal University.
Leo Madeiras
How might we create a flexible in-store visual communication system for a chain?
project overview
Leo Madeiras is a national-wide chain store in Brazil, focused on selling supplies and services for wood working. They needed a new visual communication in their branches that would express their values, services and history. The solution for this project needed to be a modular system, to adapt to stores of different sizes and shapes.
*Project developed as designer of Fabre Comunicação.
My role
Design Lead
Retail Design
Graphic Design
Product Design
3D modelling
Production Handover
Assembly Guidelines
Tools
Cinema 4D
Adobe CC
Timeframe
2013
process
This project demanded a good briefing and alignment with the client, to make sure the requirements were clear. In addition, we as a team visited some of the stores and interviewed the managers to have a better understanding of the problem context: their product and services and their current store structure. The idea was to not demand a full remake of the store layout, but to adapt the new communication to the current furnitures.
After a thorough research and creative brainstorming on possible solutions, I developed the idea of using a slatwall, commonly used in retail furnitures to display products in a flexibly, as a base for a modular visual communication system. This system contained different sets of items that together formed a flexible "3D module", which length could be stretched or reduced, according to the available space.
For this solution, I created a detailed guideline with instructions on how each module should be assembled. Furthermore, I designed a wooden structured column to be used as a client meeting center, with an innovative design.
requirements
results
The system was successfully implemented and represented an more modern and richer upgrade in the visual communication of the Leo Madeiras chain store.
